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Selling Styles Inventory

Audience and Use

The  Selling Styles Inventory (SSI) is a state-of-the-art tool that assesses the work styles of job applicants and employees in sales and sales support roles.  It objectively assesses people on scales related to three styles of selling and influencing others: 1) Dynamic Style, 2) Analytical Style, and 3) Interpersonal Style.  It helps address issues related to:

  • Sales person Selection
  • Salesforce Development
  • Development Planning
  • Organization Development

The SSI requires about 20 minutes to complete and may be completed in: English, Spanish, French, Brazilian Portuguese, Russian, Chinese, and Thai.

Current  Research

As with all of AAI’s tests the SSI has been extensively researched and validated.  Click here to see a recent research study.

What it Measures

Selling & Influencing Styles
A. Dynamic
B. Analytical
C. Interpersonal
Dynamic Style
1. Persuasiveness
2. Leadership
3. Energy
4. Achievement
5. Self-Confidence
Analytical Style
6. Analytical Thinking
7. Adaptability
8. Attention to Detail
9. Persistence
Interpersonal Style
10. Sociability
11. Cooperation
12. Concern for Others
13. Stress Tolerance
14. Emotional Awareness
Response Fidelity 
15. Accurate Self-Assessment
16. Accurate Self-Presentation
17. Response Inconsistency